More Writing
Following are some samples of copy in text form:
This
is copy for a media kit; I was asked to keep punching the idea of simplicity
and ease:
Coast
to Coast Telecommunications
It
couldn't be simpler...to put your telecommunications needs in our capable
hands.
We
do it all.
Coast
to Coast is unique among the competition, because only we can provide your
business with a single source for all your telecommunications products and
services.
Global
capabilities.
As
a "Competitive Local Exchange Carrier" (CLEC), we're able to provide
you with the same local telephone service you get from Ameritech and, at the
same time, offer long-distance like MCI, Sprint and AT&T. And that's just the beginning: we also provide
Internet services, paging, voice mail, high-speed data lines, toll-free numbers
- and much more. In short, Coast to Coast gives you access to an all-inclusive
package of telecommunications services that cost less. What could be simpler?
We're
right next door.
We're
a home-grown company with an international perspective. Privately-held, Coast to Coast has been successfully offering local
access for almost four years, and long distance for more than five years,
all based out of our Clarkston, Michigan corporate office.
Our
people make it simple for you.
We're
committed to superior customer service, and we take that commitment seriously.
A dedicated, experienced representative assigned to your account works closely
with you to determine your company's needs and to provide you with hands-on,
effective solutions. And Coast to Coast's 24 hour, seven-day-a-week telephone
service means you will always reach a real, live person, - never a recording.
You
have the advantage with Coast to Coast.
When
you make Coast to Coast your single telecommunications provider, you benefit
in lots of ways Our staff will help you synchronize your long-distance and
local calling, your voicemail system, your paging, your Internet - everything
you need, all on one bill. And this bill is online, so you can access it anytime.
That makes your life a lot easier. Simple,
huh? Your accounts payable department will think so.
We
make it simple for you to choose us.
Call
us today at 1-800-536-3373. We'll
work with you to determine the most efficient, cost-effective way to meet
all your business needs. And we'll
see that your goals are accomplished on time, and on budget.
Really, it couldn't be simpler.
###
(next
section)
LOCAL
SERVICE
It
couldn't be simpler to make Coast to Coast your local access phone provider.
Here's why:
*
Coast to Coast is available in all the locations served by Ameritech and,
with Coast to Coast, you get more choices. That makes your choice easy - with
Coast to Coast, having to use Ameritech as your local provider is a thing
of the past.
*
We know your time is valuable. When you call us, you get a real, live person
answering the phone, seven days a week - 24 hours a day. And, you get a knowledgeable, trained member
of our customer support staff - who knows your account. Think about it: you never have to suffer through
some exasperating voicemail system or remain on hold.
*
One of our simple local calling plans will work for you and save you money.
*
You can take advantage of products developed and delivered by Ameritech, while
you enjoy the personal attention and customer service of a smaller company
like Coast to Coast. It's the best
of both worlds.
*
You keep your existing lines when you switch to Coast to Coast. That means you avoid any disruption of service,
and your customers stay in touch.
*
All your monthly services and products are combined in one simplified, summarized,
easy-to-read invoice. Consolidating
your services is a real cost saver, and increases your productivity.
*
Local access is just part of the package.
Coast to Coast can become your single-source telecommunications vendor.
For more information on local service - and our complete package of products and services - call us at 800-536-3373 or visit our website at www.coast.net. It couldn't be simpler.
###
This
is a standard press release
FOR
IMMEDIATE RELEASE
VALENITE,
INC. WINS AMERICAN MACHINIST AWARD FOR EXCELLENCE IN MANUFACTURING TECHNOLOGY
ACHIEVEMENT
Madison
Heights, MI, October 18, 1998: American Machinist, a leading publication in
its field, has named Valenite, Inc. a finalist in its third annual Excellence
in Manufacturing Technology Achievement Awards.
The company was recognized at a dinner held in the grand ballroom of
the Drake Hotel in Chicago on the eve of the International Manufacturing Technology
Show (IMTS).
The
awards recognize outstanding vendors of manufacturing equipment and production
supplies and are based on a series of surveys in which American Machinist
subscribers indicated outstanding vendors in the following categories: design
and productivity, flexible solutions, innovation, performance and repeatability,
technology and reliability, service and technical support, and user friendliness.
Valenite was honored for "excellence in manufacturing technology achievement
of 'Cutting Tools-Carbide'". "We're honored to have received this
award," said xxx, president and
CEO of Valenite. "American Machinist is a publication that has high credibility
in our industry. And the fact that the judges of this award are the magazine's
readers -- the people who actually use our products -- makes this honor all
the more important to us."
Valenite
is one of the four largest manufacturers of industrial cutting tools in the
world and offers engineering solutions for the metal cutting industry. Valenite offers a complete line of standard
and special indexable-insert turning, boring, milling, drilling and high speed
steel products to the metalworking industry. Valenite also manufactures VALCOOL,
cutting fluids, special high-production tooling under the MODCO name, die
and wear parts, electronic gaging systems and other metalworking tooling.
For additional information call 1-800-544-3336.
###
This
is an image ad for an advertising agency
Creative
spin...
It's
all in our heads. We've got creativity
that goes beyond design and copy smarts. We use the left side of our brains,
too.
That's
why clients depend on us to solve their marketing problems.
We're
tenacious. We ask questions. We won't
begin a project until we're satisfied that we have everything we need to do
the job well. Then things really start spinning.
We're
young enough to have fresh ideas, but we've been around. For a solid ten years,
in fact. we've been developing marketing and advertising campaigns, creating
sales promotions and events, producing eye-popping commercials and videos-and
more-for local, regional and national clients.
Call
us: you'll find that when we put our heads together, the results will make
your head spin.
(invented
quote)
"Sometimes
a client will come to us for a radio campaign, and after looking at lots of
things - audience demographics, budget, timing, and so on - I might come back with an entirely different
strategy - say, a direct-marketing campaign - as a more efficient alternative.
That's something my accounts appreciate."
John Norman
John
manages a number of accounts and provides copy supervision for selected projects.
With more than 15 years of marketing and advertising management experience
on both the client and agency sides, John has created brands and developed
new business units. He is experienced in retail and franchise marketing,
catalog and direct marketing, and business-to-business advertising of services
and industrial products. Doug has
an undergraduate degree in business administration from Northwestern University
and - is presently pursuing an MBA at Wayne State University.
###
Another image ad for advertising agency
Staying
power
We
stay ahead of the game by providing our clients with marketing solutions that
work.
We're
not in business for the short-run. We build long-lasting relationships with
our clients. And as their marketing
partners, we stay on top of our clients' business, too.
That's
why we've built a solid ten years' experience developing marketing and advertising campaigns, creating sales promotions
and events, and producing eye-popping commercials and videos.
Stay in touch.
###
Backgrounder
for press kit - for the Star Theatre chain)
Barrie
and Jim Loeks built the Star chain from humble but auspicious beginnings.
In 1983, observing that the Detroit market lacked "a really great movie
theater", the couple invested their life savings in a Rochester, Michigan
mall theater, which they re-christened the Winchester Twin. On a mission to
rebuild the theater into the kind of movie house they'd always envisioned,
the Loeks had to take an enormous risk. They borrowed more than a million
dollars from the bank, acquired another half million by selling stock to friends,
and took out a second mortgage on their home. But the building itself was
almost secondary to Jim's goal of instituting a new type of service to moviegoers:
"Star Service."
The
philosophy was so simple it amazed the Loeks that they were the first to bring
it to Detroit: customers always first, customers always right, next-in-line
service, managers on call, free drink refills, after-theater mints, friendly
greetings from tuxedoed employees. And, if customers had a problem, employees
were instructed to solve it immediately, and throw in a free coke for good
measure.
The
Loeks weren't amazed, though, when the Star Winchester became an immediate
and enormous success. The Loeks were able to pour their profits-- along with
the knowledge they'd accumulated from running the Winchester--into a new theater,
the Star Lincoln Park. This complex became the prototype of the six locations
that followed.
Meanwhile,
Columbia Pictures started taking notice.
At the time, the entertainment company had just acquired the old Loews
Theatres circuit--the sixth largest in the country--and wanted to renovate
and expand it. "We liked the
Loeks' philosophy of running theaters, " commented Larry Ruisi, a Columbia
executive at the time and now president of Sony Retail Entertainment (SRE).
"They had an understanding of the market and they knew their cinema."
A joint venture with the Loeks was inked in 1988.
Barrie and Jim were given the responsibility of finding new Detroit
sites to develop and of giving the existing Loews theaters in that market
a physical (and spiritual) facelift.
Not
long after the Loeks went into business with Columbia, Sony bought the Loews
circuit and became the Loeks' new partner.
They were quick to realize that their upstart Detroit chain had suddenly
become the dominant one in that market--and with fewer screens than any other
chain.
With
Sony's backing, the Loews were able to develop a new concept, which became
the Star John R. This free-standing facility was something very special: a
movie palace built completely around the comfort of the patron. High atrium,
box office inside the theater, comfortable stadium seating with high-backed
rocking chairs and cup-holders. Beyond
that, the impeccable "Star Service".
Detroit moviegoers responded in droves. They were no longer saying,
"Let's go see Star Wars." They
were now saying, "Let's go see a movie at the Star."
In
just three years Loeks-Star Theatres had expanded from a handful of screens
to 76. Barry and Jim found prime locations
around metro Detroit and set about building multiplexes and megaplexes: The
Star Taylor in 199-, the Star Rochester in 199-, the Star Gratiot in 199-.
And
something interesting was happening: theater attendance in the Detroit market
increased between 30 and 40 percent. Barrie Loeks gives equal credit to Loews.
"They were a great partner because they supported everything we did,"
says Barrie Loeks. "They looked
at us like a laboratory."
In
1992 Sony-Loews further demonstrated their faith in the Loeks by asking
the couple to relocate to New York and take the reins of the entire
900-screen Sony-owned Loews circuit. The oldest circuit in the country, Sony-Loews
theaters were in need of a physical--and service--overhaul. The Loeks sent their Michigan theater people
to New York to train Sony-Loews employees in the "Star Service"
philosophy.
The
star in the crown is the Southfield theater built in 1997. Designed by David
Rockwell of Planet Hollywood Fame, this amazing multiplex is one of the most
lavishly appointed movie theaters in America, combining the grandeur of Hollywood's
Golden Era with the technology of year 2000--and that unparalleled "Star
Service". The 185,000 square foot theater complex is the largest in Michigan
(and the most profitable in America). All 20 of its auditoriums feature stadium
seating with stepped, tiered rows of oversized, rocking-chair seats.
The screens themselves are nearly double the size of typical theater
screens. The two largest auditoriums each have 700 seats
with screens more than 65 feet wide. All 20 auditoriums are equipped with
Sony Dynamic Digital Sound and are "THX-approved" by George Lucas.
The
lobby features larger-than-life murals of
"Historic Detroit", "Hollywood Soundstage" and
"Hollywood Boulevard", combined with actual props and memorabilia
from recent films. The central concession
stand features a 20-foot tall bucket of popcorn with basketball-sized kernals
that actually "pop" into the air. And, of course, the Star Service: valet parking,
open manager's kiosk, indoor computerized box offices.
The
Loeks have returned to Detroit to concentrate full-time on this market. This
year, both Star Gratiot and Star John R will have new auditoriums with stadium
seating--and John R's lobby has had a Hollywood facelift. By the end of this
year, the Taylor and Rochester Hills locations will be fully refitted with
stadium seating. The Star design prototype typically accommodates eight, 10
or 12-auditorium complexes, each with the same lobby and interior appointments.
Only the auditoriums are different configurations to suit the site.
While each theater has a uniquely "Star" look, as Barrie
Loeks says, "the interior layout and how everything relates to each other
is based on how we run the theaters."
With
the Fairlane and Great Lakes Crossing locations, the Star chain will be confirmed
as the premiere movie-going experience in the Detroit market.
###
Bio
on founders of Star Theatre chain - for press kit
They've
been called "the hottest double feature in the motion picture exhibition
industry." Jim and Barrie Lawson Loeks owe their success to a simple
and long-held philosophy: give the customers what they want, and then some.
Now, after a wildly successful five-year sojourn in New York where they co-chaired
the Sony-Loews chain, the couple is back in Michigan to kick off yet another
phase in a career that has defined the term successful. It has also garnered
them recognition among their peers, the latest being bestowed upon Barrie
Lawson Loeks. Named 1997 ShoWester of the Year by the National Association
of Theater Owners, she is the first woman to be so honored by the organization.
No one could be prouder than Jim Loeks, because the honor is half his own.
Barrie makes it clear to all: "We function as a team. Between the two
of us, we make one good person."
The
Loeks never do anything half way, and their newest theater projects - Star
Great Lakes Crossing and Star Fairlane - promise to pull out all the stops
in giving metro Detroit moviegoers a fabulous entertainment experience. Following
in the glittering tracks of the Loeks' showplace Star Southfield, which brought
new life to the northwest area of Detroit and forever changed the movie-going
experience in this market, the new Star Theaters will similarly be gloriously-appointed
megaplexes. Like the Star Southfield, they'll have the typical Star bells
and whistles: spacious theatrical auditoriums with stadium seating, high-back
rocking chairs with cup-holders, a super-stocked concession area, and state-of-the-art
visual and sound technology - not to mention a Loeks mandate: next-in-line
Star customer service.
That
mandate is nothing new to the Loeks: they've been changing the face of movie-
going for more than twenty years. Barrie Lawson met Jim Loeks at the University
of Michigan where Pittsburgh native Lawson earned a law degree, finishing
first in a class of 300. After graduation she made a beeline for Grand Rapids because
that's where Jim was: the U of M business school graduate was working for
his father, who owned a chain of regional theaters. Jim set about convincing
Barrie to take "a short leave of absence" from the law firm where
she was working to help him run the family business. Barrie was no stranger
to the world of motion pictures: her great uncle, Peter Dana, had been general
sales manager of Universal Pictures on the East Coast. She eagerly accepted
the invitation to enter the world of showbiz, and the "short leave of
absence" became a lifetime commitment.
Jim
had a vision of making movie theaters something special, and that vision well
beyond his hometown view. Barrie understood
it and supported it; the all-consuming need to fulfill that dream
prompted the couple to strike out on their own, spending their life
savings and borrowing from friends to purchase a freestanding twin theater
in a Rochester, Michigan mall, christening it the Star Winchester. Jim's customer-first
service philosophy was put into effect, and the theater was an immediate success.
In a year, the couple expanded the Star circuit to 16 screens - and Columbia
Pictures Entertainment (then owned by Coca-Cola) soon took notice. They liked
the Loeks' philosophy of running theaters, realized they had an understanding
of the market, and created a joint venture in 1988, building six more complexes
for a total of 82 screens over the next three years.
In
1992, when Columbia's new owner, Sony, was looking to find a leader for its
nationwide Loews chain, the success of the Loeks-Star circuit convinced them:
Jim and Barrie were the ideal team to co-chair the 800-theater circuit. It was a match made in movie heaven: the Loeks
grew the chain to seventh-largest in the nation by 1997. In 1996, the Loeks' vision culminated in the
Star Southfield, the jewel in the Star crown.
Now the highest-grossing movie theater in the United States, it serves
as the standard for what the public will be expecting from the new Great Lakes
Crossing and Fairlane projects. The
couple puts it simply: "We build real movie palaces."
###
Need to see more? Email Info@EileenBiz.com
| clients/projects | web design | writing | multimedia | flyersnewsletters | logos/banners | design | flash links | read me | write me | home |